Job Description

Overview
The Marketing Executive is responsible for developing and executing marketing strategies that promote the company’s services, strengthen brand awareness, and attract new customers. This role involves a mix of creativity, strategy, and analytics to help the business grow and maintain a strong online and offline presence.

Key Responsibilities

The Marketing Executive manages marketing campaigns across digital and traditional platforms. They plan content, coordinate advertisements, and oversee social media engagement to increase visibility and customer reach. This position also includes analyzing campaign performance, monitoring competitors, and identifying new market opportunities. The executive collaborates with designers, content creators, and management to ensure that every marketing activity aligns with the company’s vision and goals. Regular reporting and data-driven insights are key components of this role.

Qualifications

A bachelor’s degree in marketing, business, or a related field is preferred. The candidate should have experience with social media marketing, content strategy, or brand promotion. Strong communication skills, creativity, and attention to detail are essential. Knowledge of tools such as Google Analytics, Meta Ads Manager, or email marketing platforms will be highly beneficial.

Preferred Skills

Experience in managing paid ads, SEO optimization, and campaign performance tracking is an advantage. A creative mindset, ability to work independently, and strong organizational skills will help ensure success in this position.